Musicians get creative in this week’s crop of visuals. Hip-Hop artists, rappers, R&B singers, and more expand the bounds of reality with animation, storytelling, and gore.
Rubi Rose drops “Deserve To Die” and depicts a violent ending for an unfaithful lover, Juicy J keeps it trippy as he explores personal struggles in “Bury My Problems,” and Chief Keef atones for wrongdoing in the “Runner” music video.
Additionally, J.P., Don Toliver, Chris Brown, Central Cee, and more released visuals to amplify their latest tracks.
Take a look below at VIBE‘s recap covering music videos released this past week.
Rapsody - "Back In My Bag"
Rapsody releases the official “Back In My Bag” music video from her deeply personal Please Don’t Cry album. The visual, directed by Patrick Lincoln, opens with the rapper doing an interview in an empty stadium. It continues to take viewers with the Grammy-nominated artist to the tattoo shop for some new ink.
Vince Staples - "Shame On The Devil"
Vince Staples released the 50-second videofor “Shame On The Devil.” In the clip, a split screen shows the Long Beach rapper on one side and a complicated family on the other. The 30-year-old explained in a statement that the track is a “personal achievement,” per Billboard. He continued to detail “It’s me mastering some things I’ve tried before that I wasn’t great at in the beginning. It’s a testament to musical growth, song structure — all the good stuff.”
Central Cee Feat. Lil Baby - “BAND4BAND”
Central Cee linked up with Lil Baby in the “BAND4BAND” music video. Directed by Wowa, the visuals take place in London with both rappers flexing private jet excursions, expensive jewelry, and endless Lamborghinis.
Don Toliver Feat. Charlie Wilson, Cash Cobain -"Attitude"
Don Toliver, Charlie Wilson, and Cash Cobain take it to the streets in the “Attitude” music video. The song samples Snoop Dogg,Pharrell Williams,and Wilson’s 2003 hit “Beautiful.” In the visual, the trio channel their inner biker-gang spirit, bringing Travis Scott along for the ride.
Chris Brown -"Go Girlfriend"
Chris Brown takes fans to the “nocturnal habitat of the urban jungle, the night club,” in the “Go Girlfriend” music video. Directed by Jamar Harding, the visual finds “Chris Breezy” saving the scene from boring outings and hookah bars.
Rubi Rose - "Deserve To Die"
Rubi Rose offers an extreme solution to infidelity in the “Deserve To Die” music video. In the visual, directed by Whipalo, the rapper and her baddie gang seduce an unsuspecting man, tying him up before she violently confronts him for cheating.
GloRilla - "High AF"
GloRilla lights up in the trippy “High Af” music video. Enlisting Snoop Dogg for the action, the Memphis rapper takes it from the kitchen to the studio, enjoying endless weed. The visual is directed by Diesel Films.
Finesse2Tymes - "Mixed Feelings"
Finesse2Tymes takes it one day at a time in the “Mixed Feelings” music video. Directed by the rapper himself and Rodney Pinz, the visual finds the musician exploring his complex emotions. “This sh*t done got real crazy/ I just made a mil’ in one week, but my young ni**a died, so right now, money don’t mean sh*t to me,” raps the Memphis native.
42 Dugg - "Win Wit Us"
42 Dugg returns with the “Win Wit Us” music video. The Detroit rapper is surrounded by those he trusts, rapping the intricate details of his street life. With the new track, the 29-year-old also announced his debut album,4eva Us Neva Them, due next month, officially cementing him after a string of mixtapes and collaborative projects.
Juicy J - "Bury My Problems"
Juicy J shares the official “Bury My Problems” music video. The veteran rapper addresses pain, exploring subjects including using drugs, mental health, and more on the track. Directed by Juicy J and Jack Rottier, the visual features the Memphis rapper performing the lyrics as two dancers perform Memphis Jookin’ in the background.
Chief Keef - "Runner"
Chief Keef takes it to church in the “Runner” music video. Seated in a confessional, the Chicago rapper rhymes through his sins on the track, which samples Nancy Wilson’s 1974 single “Streetrunner.” The visual, directed by John Ross, also features his longtime manager, Peeda Pan, in the role of the priest.
Peezy - "The Warm Up"
Peezy is just getting started in “The Warm Up” music video. Presented by LVTRRAW, the visual takes audiences with the Detroit rapper to the jeweler as he adds to his collection of diamond chains, bracelets, and watches. “Six foreigns outside, it’s just me and my compadres/ A crew of bad bi**hes with us, bad as Beyoncé,” rhymes the hook.
Big Hit, Hit-Boy, The Alchemist Feat. HitgirlLENA - "Gank Move"
Hit-Boy, Big Hit, and Alchemist continue their Black & Whites album rollout with the “Gank Move” official video. Keeping it in the family, the track calls on HitgirlLENA, joining the trio in the ode to the West Coast. Directed & edited by THIRDEYERAZ, the musicians ride around and post-up confidently, dancing to the Hit-Boy-produced song.
J.P. - "Come And See"
Rising Milwaukee musician J.P. invites fans to “Come And See” in his new music video. The fun visual, directed by JD Miyagawa, features the viral creator and a group of friends, incorporating colorful animation. The track precedes his pending Coming Out Party album, due next month.
