Calorie Counting
Calorie counting is an effective way for people to lose weight by simply creating a deficit; burn more calories daily than you consume, and you’ll be surprised at how easy losing weight can actually be.
We take the complexity out of losing weight by creating a personalized weight loss plan for you based on factors such as your age, height, weight, activity level, and weight loss goals.
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"Whether you're trying to lose weight or maintain a healthy weight, calorie counting is an extremely helpful tool. By recording what and how much you're eating each day, you're then able to see patterns in your eating habits and make the necessary changes to keep you on track, moving towards your goals."
Weight Loss Made Easy
Set your goals
Track what you eat
Hit your calorie budget
Track your progress
Reach your goals
"You CAN eat whatever you want, the only difference is that you have to plan for it.”
- Rochelle, 101 lbs lost, Cashmere, WA
Why Lose It!
Get Lose It!
Lose It! Basic
Free*
Lose It! Premium
$39.99 / year
Lose It! Premium members lose an average of three times as much weight as free members
At a new level of dedication to their health, Premium members hold themselves accountable by unlocking features for advanced nutrition and exercise tracking to guide them in their journey to a healthy weight.
Get Lose It! Premium
*Icons in color are included in Lose It! Basic
Personalized Weight Loss Plan
Create a personalized weight loss plan based off your unique body composition and activity level. Track calories and exercise and watch your progress in the Goals section.
Intuitive Logging
Access and log items from our database of over 32 million foods and exercises, and continue to easily log with personalized search rankings based on your logging history and offline search.
Sync Health Apps & Track Exercise
Connect Apple Health and Google Fit for easy exercise tracking, or log your exercise directly in the app.
Community Support
Add your friends and join groups to work together toward your goals in the community tab.
Smart Camera
Use your camera to scan package barcodes or the food itself and allow Lose It! technology to help you log it.
Sync Devices
Sync the Lose It! App with your fitness trackers or scale for easy and honest logging.
Advanced Tracking
Track your macronutrients, water intake, blood pressure, measurements, and more.
Meal & Exercise Planning
Customize your meal sections to meet specific dietary needs and pre-log your food and exercise plans.
Patterns and Celebrations
Get insights into your eating habits, form logging streaks, and celebrate your accomplishments.
Getting Started
Check out these articles to help you get started on your journey to a healthy weight.
Advice from Successful Members
"Don’t let little slip-ups like missing the gym or overindulging get you down, just dust yourself off and get back on track right away.”
- Robbie, 52 lbs lost
"Don’t be afraid of foods. Carbs are not the enemy. Fruit is not the enemy. Cheesecake is not the enemy. Pizza is a weekly thing for me. Just adjust the rest of the day around these higher calorie things.”
- Carla, 65 lbs lost
"Track, track, track!”
- Lindsay, 82 lbs lost
"My favorite things about Lose It! are the simple tracking and the badges. The badges are very motivating."
- Ashely, lost 176 lbs with Lose It! Basic
“I really like the food/calorie tracker and how easy it is to use. It's really eye-opening to see how much I was taking in throughout the day and how many calories were in foods that I considered not that bad. Once I was able to see this and hold myself accountable, it became much easier to lose the weight.”
- Clayton, 50 lbs lost
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